In 2011, Tristan Harris’s company, Apture, was acquired by Google. Inside Google, he became unnerved by how the company worked. There was all this energy going into making the products better, more addicting, more delightful. But what if all that made the users’ lives worse, more busy, more distracted?
Harris wrote up his worries in a slide deck manifesto. “A Call to Minimize Distraction & Respect Users’ Attention” went viral within the company and led to Harris being named Google’s “design ethicist.” But he soon realized that he couldn’t change enough from the inside. The business model wasn’t built to give users back their time. It was built to take ever more of it.
Harris, who co-founded the Center for Humane Technology, has become the most influential critic of how Silicon Valley designs products to addict us. His terms, like the need to focus on “Time Well Spent,” have been adopted (or perhaps coopted) by, among others, Facebook CEO Mark Zuckerberg.
I interviewed Harris recently for my podcast. We