#16 Model Behavior — with entrepreneur/investor Caterina Fake (Etsy, Kickstarter, Flickr)

Whatever you are when you’re small gets amplified when you grow. So if you’re staring any kind of online community (social media, e-commerce, crowd-funding…) be careful what you cultivate. Caterina Fake has founded or invested in companies with the most interesting and influential communities - Flickr, Etsy, Kickstarter, Stack Overflow, even Blue Bottle Coffee. Her wise words for every founder: You have has a responsibility to shape the community from day one — because the tone you set is the tone you’re going to keep, even as you go viral.