The Physical Web is a Speed Issue - Scott Jenson

From Velocity Amsterdam 2015: The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device – a vending machine, a poster, a toy, a bus stop, a rental car – and not have to download an app first. Everything should be just a tap away.

Why is this important? The number of smart devices is going to explode, and the assumption that each new device will require its own application just isn’t realistic. We need a system that lets anyone interact with any device at any time. The Physical Web isn’t about replacing native apps: it’s about enabling interaction when native apps just aren’t practical.

Why is this open source? The Physical Web must be an open standard that everyone can use. By creating a common web standard that any device can use to offer interaction, a new range of services becomes possible.

How does this change things? Once any smart device can have a web address, the entire overhead of an app seems a bit backward. The Physical Web approach unlocks tiny use cases that would never be practical: - A cat collar would let you call to find the owner - A bus tells you its next stop - Parking meters can pay in the cloud using the phone’s internet connection - Any store, no matter how small, can offer an online experience when you walk in - A ZipCar broadcasts a signup page,…

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