This Is Your Brain On Design: How neuroscience can help us create better user experiences – Andrew Hinton

Ever wondered why you just can’t seem to get through to some people? Or how users can do such unpredictable things with your designs? Or even why you sometimes look back on a project and wonder, ””what the heck was I thinking when I did that?”“

In this presentation, Andrew Hinton examines recent research in neuroscience and related fields, pointing out how some surprising discoveries not only affect the designs we create, but how we should go about creating them.

From http://www.boxesandarrows.com/view/ia-summit-10-day-1