About this presentation
What’s gut churn? At the 99U Conference, Radiolab creator and host Jad Abumrad describes it as the radical uncertainty that’s a core part of any creative process that really pushes the envelope. You’re entering unknown territory, and working without a map.
Using examples from Radiolab’s own evolution, Jad shares the benefits of negative feedback and how we can look out for "pointing arrows" that can help guide our work (even when it hurts).
Watch more videos here: http://www.99u.com/videos
0:40 - How did Radio lab happen?
2:04 - Gut Churn and creativity
3:00 - "Someday, someone was gonna ask us what our long term plan was."
4:12 - Surviving creativity "At the beginning it always felt like life or death"
5:00 - How crummy it can feel to make something new
5:55 - Being in a blind panic 20 minutes before a Radiolab episode
6:35 - The idea that your creation can be anything can be hard to grasp
7:55 - "It was like we were lost and an arrow appeared"
11:01 - Change can’t be planned. Only recognized after the fact HEADLINE?
11:25 - The creative process at RadioLab (complete with PostIt Notes)
11:43 - No Plexi-glass. No distance between you, your audience, and your creation.
13:03 - Creativity is an inductive process. But know who to listen to.
13:57 - A sampling of negat…
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Original video: https://www.youtube.com/watch?v=8OH9p3hnWCY
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