Rhazlett / Bob

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Huffduffed (31)

  1. Frank Ostaseski: What the Dying Teach the Living - The Long Now

    Will and Margaret Hearst • David and Abby Rumsey • Kim Polese • Shel Kaphan • Garrett Gruener •

    Stream Guys Media Streaming • The Libra Foundation • Peter Baumann • Brian Eno • Greg Stikeleather • Richard and Angie Thieriot • Nion McEvoy • Cameo Wood • Susie Tompkins Buell Fund • Panta Rhea Foundation • Patrick Tufts • Ping Fu • Peter Schwartz • The Gordon and Betty Moore Foundation • Dean Ornish • The Baum Foundation • The Long Now Membership

    We would also like to recognize George Cowan (01920 - 02012) for being the first to sponsor this series.

    Would you like to be a featured Sponsor?

    Seminars About Long-term Thinking is made possible through the generous support of The Long Now Membership and our Seminar Sponsors.

    We offer $5,000 and $15,000 annual Sponsorships, both of which entitle the sponsor and a guest to reserved seating at all Long Now seminars and special events.

    In addition, we invite $15,000 Sponsors to attend dinner with the speaker after each Seminar, and $5,000 Sponsors may choose to attend any four dinners during the sponsored year.

    For more information about donations and Seminar Sponsorship, please contact donate@longnow.org.

    We are a public 501(c)(3) non-profit, and donations to us are always tax deductible.


    —Huffduffed by Rhazlett

  2. #302: My Workout Routine & The Benefits of a Strength Coach

    Back in 2015, I had Starting Strength coach Matt Reynolds on the podcast to talk about barbell training. At about the same time, I started getting online coaching from Matt for my own barbell training. A year and half later, I’ve made some incredible gains with my strength and hit personal records that I never thought I’d be able to attain. Thanks to Matt, I was inspired to have recently entered my first barbell competition, and deadlifted 533 lbs, squatted 420 lbs, and shoulder pressed 201 lbs at the event. And perhaps best of all, my body has stayed healthy and I haven't been injured in the process.

    Because guys frequently ask me about my training, I've brought Matt back on the podcast to walk listeners through the programming and nutrition plan I've been following for the past 18 months. We discuss how Matt customized my programming, and why he started me with the novice Starting Strength program even though I had been barbell training for a few years. We also dig into my setbacks and how Matt adjusted things to help me break through plateaus.

    If you’ve been thinking about barbell training or are currently training and are confused about how to program, you’re going to get a lot out of this episode. Consider me your human guinea pig.


    —Huffduffed by Rhazlett

  3. The Trend Forecast - 99% Invisible

    Who decides that the color this season is “mint green” or that denim jackets are “back?” Of course, there’s top-down fashion, where couture houses and runway shows set a trend that trickles down through the rest of the industry. Then there’s bottom-up – where street photographers hunt down grassroots ways that people are wearing clothes, which then comes to influence popular fashion.

    Japanese street fashion shoot by Nesnad (CC BY-SA 3.0)But these two methods are for the relatively cutting-edge. For the mass market,

    for retailers, designers, and marketers working in major clothing chains, there’s a middle path to determine what’s “in.” And often times, it is through a

    company called WGSN.

    WGSN trend forecasting homepageWGSN used to be called Worth Global Style Network, after Marc Worth who founded the company in 1997. After he sold the company in 2005, it became known as World Global Style Network (although it is mostly just known by its acronym).

    WGSN is not exactly a secret, but its services do sit behind a steep paywall (tens of thousands of dollars, depending on the size of the company and the subscription level), which keeps it out of reach to the general public. There are other companies that do trend forecasting, but WGSN is one of the biggest and most influential. It has been around for almost two decades and serves thousands of clients in nearly 100 countries, including

    Nike and H&M, as well as food and beverage companies including Starbucks and TV networks like NBC and Nickelodeon.

    Clearly WGSN isn’t just fashion predictions (they also offer consumer behavior insights and marketing strategies), but 53% of their users are indeed coming to them for design advice. So a designer or a colorist or a marketer might want to know

    what color will be “in” next year, or in two years, or what fabrics are going to be in vogue. Whether or not designers heed WGSN’s predictions,

    it’s useful to access their information in order make the case for their designs.

    WGSN editors put together original, high quality images that subscribers can use for inspiration (almost like a Pinterest board), accompanied with “reports” that not only identify trends, but also put them in context, with quantitative research as well as qualitative analysis.

    In addition to its reports and images, WGSN offers something that goes beyond other research or fashion publications: they have a database full of colors, patterns, and over 70,000 design templates. These templates are ready-made to be used by designers, who can opt to add some of the embellishments and trims, prints and graphics that WGSN also has on their site. A designer looking to make a new shirt could simply choose a template, change a few details, select a color or pattern predicted to be hot next year and, there it is, a design for a new shirt. WGSN is a tool that makes designing new, desirable fashion simple and easy. Arguably, too easy.

    After Marc Worth sold WGSN in 2005, he called his company “a monster,”

    according to The Independent. Worth went on to say that “shoppers complain that everything on the high street looks the same, but is it any wonder? Instead of looking for inspiration, brands are relying on templates, and because everyone uses the same templates, there’s no competitive edge.”

    Stylus advisory firm homepageWhether he was in pursuit of creativity and competition, or simply looking to build another business and sell it off again, Marc Worth started a rival forecasting company called Stylus. It is a much smaller company, with just two offices and around 400 clients. Needless to say, it does not offer templates or downloadable patterns, but it is still hidden behind a steep paywall, and informs many of the major brands around us.

    Neon sign at WGSN by Avery TrufelmanBoth WGSN and Stylus work with statistics and projections to make their forecasts. For instance, if more Americans continue to work at home (or at least: outside conventional offices), it’s bound to affect the way we live and what we wear.

    Both Stylus and WGSN predict the “athleisure” style of clothing will be popular in the future… which means we will all be wearing comfortable clothing that can look good at home on the couch, in a meeting at the office, or out for a drink on the town.

    Create Tomorrow sign by Avery Trufelman“To me it’s connecting the dots,” says Sarah Owen of WGSN. “It’s pattern recognition. It’s taking those cues and pairing that with that data that will kind of inform the future. Or create it. That’s our tagline.”

    Indeed, “Create Tomorrow” is written in huge neon letters in their NYC office. It makes one wonder if WGSN is predicting trends or creating them. They have such reach and influence in the industry, it’s truly hard to tell.

    It would seem that even some industry professionals have difficulty keeping track of who is influencing trends and who is being influenced by them. We’ll only know in two years.


    —Huffduffed by Rhazlett

  4. Great Minds Series Podcast » Blog Archive » #006 Gretchen Stroud joins our podcast to talk about her experience as the VP of Global Training with Hilton.

    #006 Gretchen Stroud joins our podcast to talk about her experience as the VP of Global Training with Hilton.

    August 19, 2016

    Gretchen Stroud has worked all over the world providing training for Hilton Hotels. She’s currently the Vice President of Global Training for Hilton and has been in the training industry for over 15 years. She trains in over 100 countries, in multiple languages, and influences thousands of employees every day.


    Share | Embed | Download(Loading)


    —Huffduffed by Rhazlett

  5. The Science of Success » Blog Archive » How To Stop Living Your Life On Autopilot, Take Control, and Build a Toolbox of Mental Models to Understand Reality with Farnam Street’s Shane Parrish

    Entrepreneur and host Matt Bodnar explores the psychology and neurology behind being successful in day-to-day life.


    —Huffduffed by Rhazlett

  6. S01-6: The road not taken

    By Krissy Clark, Amy Scott, Caitlin Esch, and Gina DelvacJuly 07, 2016 |

    1:19 PMListen to this storyDownloadEmbedEmbed CodeCloseDanielle and Alexander Slater are taking auto tech classes through a program offered by Catholic Charities. It's one of many short-term training programs welfare recipients can take that lead directly to jobs. - Amy ScottWhat's the best path out of poverty—work or education?Twenty years ago, welfare reformers came to this fork in the road and had to ask the question: Is it better to encourage welfare recipients to get a job, any job? Or is it better to support them while they get training and education that will eventually help them get better-paying jobs?In the end, welfare reformers adopted a "work-first" strategy that required most folks to work in order to receive cash welfare.In this episode, the what if….We meet two women. One dropped out of college so she could work and continue to receive cash welfare. The other was part of a program that allowed to finish her degree.Welcome back to "The Uncertain Hour," the Wealth & Poverty desk's new podcast hosted by Senior Correspondent Krissy Clark.Follow Krissy Clark at @kristianiaclark. 


    —Huffduffed by Rhazlett

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