In the mid-90s, David Neeleman wanted to launch a new airline.
He had already co-created a regional airline out of Salt Lake City that was acquired by Southwest.
And despite his admiration of Southwest’s business model, Neeleman felt there was a market for a different kind of budget airline.
He envisioned flights to cities other budget airlines avoided and excellent customer service, with high-tech amenities.
In 2000, he launched JetBlue and in its first year, the company flew over 1 million people, and cultivated a loyal customer following.
Then came the 2007 Valentine’s Day ice storm.