SXSW 09 - Designing For Irrational Behavior

The core of sustainability efforts is behavior change, understanding patterns of behavior and developing models for motivating sustainable behavior change. This approach assumes a rational response from the consumer. However, most decisions are irrational. This panel will examine how to motivate people to make sustainable changes by appealing to their emotions instead. This panel is sponsored by frog design.

Peter Whybrow, UCLA Semel Institute

Robert Fabricant, Frog Design Inc

Jeffrey Bardzell, Indiana University

Jen van der Meer, Drillteam

http://sxsw.com/node/1492

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