The core of sustainability efforts is behavior change, understanding patterns of behavior and developing models for motivating sustainable behavior change. This approach assumes a rational response from the consumer. However, most decisions are irrational. This panel will examine how to motivate people to make sustainable changes by appealing to their emotions instead. This panel is sponsored by frog design.
Peter Whybrow, UCLA Semel Institute
Robert Fabricant, Frog Design Inc
Jeffrey Bardzell, Indiana University
Jen van der Meer, Drillteam