Part 1 here

If you want detailed tactics and hilarity, Ramit Sethi is your man. Here one quote from this episode, to give you an idea: "Indian people don't get punched, dude. We don't get into fights. We're doing spelling bees.

http://fourhourworkweek.com/2014/10/09/ramit-sethi-on-persuasion-and-turning-a-blog-into-a-multi-million-dollar-business/