Bob and Chris demonstrate the switch interview technique during a switch workshop by interviewing an attendee about his $700 Nest fire alarm purchase. https://cantina.co/switching-and-jobs-to-be-done-discovering-why-people-really-hire-products/
JTBD / Jobs-To-Be-Done Sydney Meetup
There are no people in JTBD’s collective.
Huffduffed (10)
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The Car Purchase Interview (BoS 2013)
Bob Moesta & Chris Spiek demonstrate and analyse the Jobs to be Done timeline interview technique by asking an attendee about his recent car purchase. http://businessofsoftware.org/2014/06/bos-2013-bob-moesta-and-chris-spiek-uncovering-the-jobs-to-be-done/
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The Car Purchase Interview (Critical Path)
Bob Moesta demonstrates Jobs to be Done interview technique by speaking with Horace about a car purchase. 1 hour 56 minutes http://5by5.tv/criticalpath/146
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Buying a Smartphone Interview (Sydney JTBD meetup)
We interviewed one of our members on switching to a smartphone and switching contracts. http://www.meetup.com/sydney_jtbd
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Buying a Smartphone Interview (ReWired Group)
How Becky came to decide that it was time to ditch her feature-phone and buy a smartphone. This interview was conducted at the Switch Workshop that was held in Cambridge, UK in July of 2013. http://jobstobedone.org/radio/iphone-jobs-to-be-done-interview/
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The Car Purchase Q&A (Successful Users)
The switch interview ends and we turn to integrating around the interview results. http://successfulusers.com
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The Car Purchase Interview 2 of 2 (Successful Users)
Robert interviews Samuel about his recent car purchase in JTBD switch interview format. http://successfulusers.com
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The Car Purchase Interview 1 of 2 (Successful Users)
Robert interviews Samuel about his recent car purchase in JTBD switch interview format. http://successfulusers.com
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The Mattress Buying Q&A (ReWired Group)
In this episode of Jobs-to-be-Done radio they dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time. If you haven’t listened to The Mattress Interview, it is strongly suggest that you do so before you listen to this episode! http://jobstobedone.org/radio/the-mattress-interview-qa/
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The Mattress Buying Interview (ReWired Group)
Live interview that was conducted at the Switch Workshop in November at 37signals: In this episode Bob Moesta, Chris Spiek, and Jason Fried interview a Switch Workshop attendee about a mattress that he recently purchased. http://jobstobedone.org/radio/the-mattress-interview-part-one/