Imyke / Myke Hurley

There are no people in Imyke’s collective.

Huffduffed (44)

  1. Ep 37 – “Stay True to Your Art”: How Max Temkin Raised $10 Million on Kickstarter with NO Paid Advertising, Rejecting “Marketing Tricks”, and Ignoring “Guru Advice” (Like Mine!) | Entrepreneur: Uncut

    [ Direct Download ] [ iTunes ]

    “The smartest thing we did [making Secret Hitler] was reject old fashion, old media, old world advice of how to trick people into giving you their money” – Max Temkin

    If you are becoming frustrated, depressed, and disillusioned learning about how to raise money to fund your project, then then this podcast will inspire you.

    Max Temkin has directly raised, or advised in a number of projects that have raised over $10 million total on Kickstarter.

    You MAY have heard of them…

    In December, 2015, Max raised $1,479,046 for “Secret Hitler”, a social deduction table game based in pre World War 2 Germany. Players, representing either liberal or fascist German politicians, have to help or hinder the beautifully illustrated Junta-Komodo-Dragon-Adolf-Hitler from being elected Chancellor and starting World War 2. His goal was $54,450 and he raised over $100,000 in the first 24 hours.

    But that is not where he started.

    His first project was Cards Against Humanity, one of the first games in the early days of Kickstarter, raised “only” $15,540 but since exploded and has been #1 Best Seller on Amazon for Toys and Games for as long as we can remember.

    (…and is a staple at every games night I host with friends!)

    In fact, Cards Against Humanity, as of publishing, occupies 3 – WOW! –  of the top 20 spots on the Amazon.com Best Seller List including the TOP 2, besting classics like Jenga and Connect 4.

    Max also helped advise his friends who made the Most Backed Game in Kickstarter history,  Exploding Kittens, which raised $8,782,571.

    Max understands Kickstarter, the Kickstarter Community, and his audience, probably better than anyone on the planet.

    But Max is not a “marketer”. He hates “gimmicks” and “tricks” and “gurus who don’t know what they are talking about”.

    Max is an Artist.

    If you are feeling jaded by the Kickstarter Marketing World, and think that in order to fund your project you need to sacrifice your vision, then listen now. It will be the best 38 minutes of your day, guaranteed!

    You will discover

    The number #1 Trend in Kickstarter Today

    Why Max still has the “fear to launch” and it never goes away, even after millions of dollars raised

    Why it is important to ignore the temptation to look for “tricks” and “gimmicks” to hit your goal and “focus on the art”

    Why no one knows really knows what the future of your project, or any project, holds

    What it means to “front load” your project, and why it is absolutely critical to the success of your project (…and also when it isn’t!)

    Why “failing a project is a gift”…and how to embrace failure so “you are not on the hook to build something nobody wants”

    Why you should never take the money if you don’t reach your funding goal on Indiegogo

    Why you should “Show don’t tell” to sell your project

    The importance of “user testing” and “iteration” to produce the best product possible before you launch your campaign (Max took a year and over a hundred iterations to get Secret Hitler just right

    The importance of knowing your market better than they know themselves

    The difference between “a good project and a good life”

    Why your story is so important and why you need to be crystal clear communicating what it is about

    Your page should clearly explain why a backer should not fund your project

    How crushing his funding goal on Cards Against Humanity set the project delivery back

    Famous last words:

    “Finally, I am not the funniest guy in the room”

    -Del Close

    Resources Mentioned:

    Connect with Max on TwitterCheck out his website at Maxistentialism.com

    Secret Hitler

    Secret Hitler Website

    Secret Hitler Kickstarter Campaign

    Secret Hitler on Forbes

    Cards Against Humanity

    Cards Against Humanity Website

    Cards Against Humanity Kickstarter Page

    Cards Against Humanity Review

    Kickstarter CASE STUDY: Cards Against Humanity

    Buy Cards Against Humanity on Amazon

    Max’s Other Projects

    Humans vs Zombies – Help develop the software that powers games of Humans vs. Zombies at over 350 locations and universities all over the world.

    Philosophy Posters – Ten giant philosophy posters with big ideas presented simply.

    Wearwolf – A simple game about deceiving your friends.

    Maxistentialism Zine – A monthly zine about philosophy, design, humor, and social insects, delivered to your door for one year.

    Spelunky Dance – An interpretive dance for Andy Baio.

    Exploding Kittens

    Exploding Kittens Website

    Exploding Kittens Kickstarter Page

    Exploding Kittens on Forbes

    Buy Exploding Kittens on Amazon

    CONNECT WITH KHIERSTYN: K(at)crowdfundinguncut(dot)com

    http://entrepreneuruncut.com/podcast/stay-true-to-your-art-how-max-temkin-raised-or-helped-raise-10-million-on-kickstarter-with-no-paid-advertising-rejecting-marketing-tricks-and-ignoring-guru-advice-like-mine/

    —Huffduffed by Imyke

  2. Episode 35: Pen & Paper (1.22.2016) | Criminal

    Episode 35: Pen & Paper (1.22.2016)

    Posted

    on Jan 22, 2016 by thisiscriminal in Uncategorized |

    As a young woman in the 60s, Andy Austin talked her way into a job as a courtroom sketch artist in Chicago. She spent 43 years sketching everyone from disgraced governors to John Wayne Gacy, and says she only made someone look bad on purpose once.

     

    Courtroom sketch of John Wayne Gacy by Andy Austin

    Andy Austin’s sketch of John Wayne Gacy’s mother

    Courtroom sketch of the insanity defense placard

    Andy’s sketch of Phoebe

    See more of Andy Austin’s work in her book, Rule 53: Capturing Hippies, Spies, Politicians, and Murderers in an American Courtroom. 

    Music in this episode, “Down Along the Volga,” Podington Bear. “Taking Dark Matter Lightly,” Alan Singley. “Smolder,” Podington Bear. “People Like You,” Weinland. “Climbing the Mountain,” Podington Bear.  

     

     

    itunes download subscribe

     

    Episode 34: The Stay (1.8.2016)

    http://thisiscriminal.com/episode-35-pen-paper-1-22-2016/

    —Huffduffed by Imyke

  3. The Podcast Digest: TPD 55 - Stephen Hackett from Relay FM

    Show recommendations and interviews to help you find the best podcasts for your subscription list.

    http://www.thepodcastdigest.info/2015/08/tpd-55-stephen-hackett-from-relay-fm.html

    download

    Tagged with episodes

    —Huffduffed by Imyke

  4. Testing

    —Huffduffed by Imyke

  5. 5by5 | Getting There #33: Merlin Mann Shows Us His Panacea

    In which we talk with the brilliantly undefinable Merlin Mann for his amazing insight, advice, and dissection of the areas of productivity, motivation, and just trying to get there. As he tackles our questions, we get a dose of some classic Merlin-Maning.

    http://5by5.tv/ladybits/33

    —Huffduffed by Imyke

  6. TPA Preview

    —Huffduffed by Imyke

  7. 2 Experts Share Exactly How to Use a Productivity Journal (& Increase Productivity by 23%) FS099

    First of all: Christopher Walken performs the intro for the show this week. If that’s not enough for you, how about this: I rolled my eyes at the ide

    http://fizzle.co/sparkline/2-experts-share-exactly-how-to-use-a-productivity-journal-increase-productivity-by-23-fs099

    —Huffduffed by Imyke

  8. 43f Podcast: John Gruber & Merlin Mann's Blogging Panel at SxSW | 43 Folders

    SxSW ’09 - Gruber & Mann - HOWTO: 149 Surprising Ways to Turbocharge Your Blog With Credibility! (audio mp3, free on iTunes) My pal, John Gruber (from daringfireball.net), and I presented a talk at South by Southwest Interactive on Saturday,

    http://www.43folders.com/2009/03/25/blogs-turbocharged

    —Huffduffed by Imyke

  9. “Maker Stories: Episode 1 w/ Alex Blumberg, Matt Lieber, Alex Goldman and PJ Vogt by Product Hunt - Hear the world’s sounds”

    Explore the largest community of artists, bands, podcasters and creators of music & audio

    https://soundcloud.com/product-hunt/maker-stories-episode-1-w-alex-blumberg-matt-lieber-alex-goldman-and-pj-vogt

    —Huffduffed by Imyke

  10. Episode 5: Reasons to Keep Livin’ w/ Aaron Draplin — Nerd Uprising

    Andy and Will scored an interview with the big man himself Mr. Aaron

    Draplin. Come listen as they talk about travel tips, the design process,

    and of course the new Two Rivers edition!

    http://www.nerduprising.co/dotgrid/5

    —Huffduffed by Imyke

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