In our Trends segment today we’re learning increasingly governments and business are learning how good design, and use of what has come to be known as design thinking, can pay big dividends. Our teacher is Sir George Cox, past Chairman of the UK’s Design Council and author of the Cox Review, on creativity in business. Sir George is here as a guest of the Australian Design Alliance to speak to politicians and business leaders how design can is critical to the economic growth of nations.
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The competitive environment for technology is changing, and its impact on experience design is deep: capabilities, features, and functions are no longer enough. Emotional engagement will distinguish successful consumer experiences of the future. Designing in this world requires we change the way we think about people and products. This presentation provides a brief overview of a counter-intuitive emotional design approach and its application to one of the hallmarks of the next phase in interaction design: Natural User Interface.
August de los Reyes is the Principal Director of User Experience for Microsoft Surface, a team dedicated to pioneering natural and intuitive ways to interact with technology.
August is a member of the Advanced Studies Program at the Harvard University Graduate School of Design where he received an MDesS with Distinction for his research in product design and emotion. A guest design faculty member at the University of Washington, he was a 2007-2008 visiting associate at the Oxford Internet Institute. He is working on his next book entitled The Poetics of Everyday Objects.
Welcome to the world of atoms. Remember when the mantra was that bits were more important than atoms? That we could dispense with physical things because information was all that mattered? Well, that was nonsense then and it is nonsense now.
The human body is part of the physical world. It savors touch and feeling, movement and action. How else to explain the popularity of physical devices, of games that require gestures, and full-body movement?
Want to develop for this new world? There are new rules for interacting with the world, new rules for the developers of systems. But the new rules still follow the old principles. Let’s not throw away the old lessons of interaction. In fact, these become even more important than ever before. And yes, there are some new things to learn as well, new technologies to master, new words to learn.
Today the need is for complex, rich, emotionally satisfying things. It is no longer just about function and service. Those are still important, but they are taken for granted. Today we must add convenience and comfort, fun and excitement, pleasure. We needed to develop applications that both delivered real value but also was high in emotional value, experience, and engagement.
Dr. Don Norman is the author or co-author of fourteen books, with translations into sixteen languages, including: The Design of Everyday Things, Things That Make Us Smart, and The Invisible Computer. Business Week has called this the bible of the ‘post PC’ thinking. His latest book, Emotional Design: Why we love (or hate) everyday things marks the transition from usability to aesthetics, but with the emphasis on a well-rounded, cohesive product that looks good, works well, and gives pride to the owner. The well-rounded product, says Don, will enhance the heart as well as the mind, being a joy to behold, to use, and to own.