Heilemann / tags / rsa

Tagged with “rsa” (2)

  1. Storytelling: How narratives shape our reality, ideas and behaviour

    Ever since its emergence, humanity has cultivated the art of telling stories, an art that is everywhere at the heart of the social bond. But since the 1990s, first in the US and then in Europe, this art has been colonized by the domain of public relations and triumphant capitalism, and relabelled with the anodyne name of storytelling.

    This has become a weapon in the hands of marketing, management and political gurus, so as to better format the minds of consumers and citizens. Behind the advertising campaigns, but also in the shadows of victorious electoral campaigns from Bush to Sarkozy and Obama hide sophisticated storytelling management or digital storytelling technicians.

    Join author and researcher Christian Salmon as he unveils the mechanics of a storytelling machine, far more effective than Orwellian visions of totalitarian society. The subject that it wants to create is a bewitched individual, immersed in a fictive universe that filters perceptions, stimulates feelings and frames behaviour and ideas.

    http://www.thersa.org/events/audio-and-past-events/2010/storytelling-how-narratives-shape-our-reality,-ideas-and-behaviour

    —Huffduffed by Heilemann

  2. Fun Inc.: Why games are the 21st century’s most serious business

    Why should we be taking video games more seriously?

    In 2008 Nintendo overtook Google to become the world’s most profitable company per employee. The South Korean government will invest $200 billion into its video games industry over the next 4 years. The trading of virtual goods within games is a global industry worth over $10 billion a year. Gaming boasts the world’s fastest-growing advertising market.

    In addition to these impressive statistics, video games are creating a whole new science of mass engagement which is beginning to revolutionise the way we research and understand economics, human behaviour and democratic participation. Games are used to train the US Military, to model global pandemics and to campaign against human rights abuses in Africa.

    Journalist and author Tom Chatfield visits the RSA to examine the ways in which virtual game worlds can function as unprecedented laboratories for exploring human motivations, and for evaluating economic theories that it has never been possible before to test experimentally.

    He will argue that games are becoming one of the most powerful tools available for raising awareness of political, ethical and environmental issues, and promoting action across an extraordinary range of fields and disciplines – from medicine to warfare to, perhaps most importantly, education.

    Response by Ed Vaizey MP, Shadow Minister for Culture

    Chaired by Rory Cellan-Jones, BBC technology correspondent

    —Huffduffed by Heilemann