Marketing from Apple, Nintendo, and other companies focuses on the promise of an intuitive interface, but what does that really mean and how is it achieved? Over the last few decades we’ve seen QWERTY keyboards give way to an incredible diversity of interfaces: mice, trackpads, motion wands, voice-based interfaces, cameras, touch screens, and even real instruments. These devices are regarded as increasingly "natural" or "intuitive", but this marketing-speak is ill-defined, unactionable, and potentially insulting to users; if they don’t get it, are they "unnatural" or stupid? In this talk, I will explore the concept of the intuitive, using case studies from Engelbart’s early work on computer-human interaction, Miyamoto’s work for the NES and the Wii, and my own work at Harmonix on Rock Band and Dance Central. I will ultimately arrive at a new set of goals for interfaces.
Tagged with “apple” (6)
From the Macworld | iWorld show floor, Jason Snell talks with Daring Fireball’s John Gruber and Chicago Sun-Times columnist Andy Ihnatko about Apple in the post-Steve Jobs era.
Join Aleks Krotoski, Jemima Kiss and Charles Arthur as they dig into the implications of the new Apple iPad, released last Friday, and already a huge market success. The machine, which has sold more than 2m units in 60 days, hasn’t yet found its killer app, but Jemima – who has one – and Charles – who doesn’t want one – predict it will transform the technological landscape.
But don’t just take their word for it. Web user interaction expert Jakob Nielsen describes why in an interview with Jack Schofield. He also defines what developers need to know when designing portable touchscreen interfaces.
And the numbers have it too: Apple beat Microsoft for the biggest technology company in the world. Charles tells the story behind the numbers, and explains why, in the future, Apple will remain top gun.
The team also tackles the first real outcome of the controversial Digital Economy Act. Communications regulator Ofcom has published first draft of its proposed code of actions for copyright infringers. The three-strikes system is up for debate in the consultation that lasts until 30 July.
Marco Arment is “the guy who does everything for Instapaper.” Marco talks about the very practical and personal, origins of Instapaper, arguably one of the most useful apps for the Mac, the iPhone, and yes, very soon, the iPad. Marco reveals his unusual method of beta-testing, explains why graphics aren’t included in Instapaper-processed articles, and what drove his feature set and pricing decisions for the two versions of the program. He also discusses his iPad expectations, and why he thinks it will be important to have an iPad-native version of Instapaper available as soon as possible.
In the seventh episode of the Mac-cessibility Round Table Podcast, knights Cara Quinn, Eric Troup, Darcy Burnard, Holly Anderson, Steve Sawczyn, and Josh de Lioncourt discuss Apple’s big event to introduce the iPad slate computing device, its accessibility, speculation on how VoiceOver may differ from the iPhone, and what we think it means for the future.
When it comes to Apple-watchers, they don’t get much more thoughtful or insightful than John Gruber of Daring Fireball.
So when Apple unveiled its long-awaited iPad device today, we knew who to call.
A shorter version of Nora’s interview with John will air on Spark 101, but you can hear the full, uncut interview below, or download the MP3. [runs 15:43]