Roger Martin: The Design of Business

The Design of Business shows how leading companies use design thinking to push knowledge through stages that produce breakthrough innovations and competitive advantages. Roger Martin illustrates how to combine proof-based analytical thinking with possibility-based "abductive thinking;" how to change structures and processes to move knowledge from one stage to the next; and how to develop the key tools of design thinkers: observation, imagination, and configuration.

Through these stories, The Design of Business reveals the true foundation of successful, profitable innovation, connecting the worlds of business and design. Date: Thu, 12 Nov 2009 00:00:00 -0800 Location: New York, NY, Wollman Hall, New School Program and discussion: http://fora.tv/2009/11/12/Roger_Martin_The_Design_of_Business

Also huffduffed as…

  1. Roger Martin: The Design of Business

    —Huffduffed by kevinpacheco on

  2. Roger Martin: The Design of Business

    —Huffduffed by rycaut on

  3. Roger Martin: The Design of Business

    —Huffduffed by tylertul on

  4. Roger Martin: The Design of Business

    —Huffduffed by jimbrayton on

  5. Roger Martin: The Design of Business

    —Huffduffed by pclaypool on

  6. Roger Martin: The Design of Business

    —Huffduffed by misskedi on

Possibly related…