Usability? Meh. Let's talk about persuasion. Are you designing serendipity, arousal, rewards and other seductive elements into your applications? We'll discuss specific ways that sites like Dopplr, iLike and LinkedIn leverage basic human psychology to motivate and shape online behaviors.
The Art & Science of Seductive Interactions
Tagged with psychology behaviour sxsw sxsw2010 interaction design persuasion