In the world of high-end, long-lasting and much-loved furniture brands, Vitsœ is perhaps without rival. For more than 50 years, the company has manufactured and sold furniture designed by the legendary Dieter Rams. But how do you sustain a legacy of top design, not to mention a profitable business model, for more than half a century? This week we meet Vitsœ’s managing director Mark Adams – the man who saved the company from bankruptcy and who has ambitious plans for the brand’s future.
