BenjaminParry / tags / new zealand

Tagged with “new zealand” (1)

  1. How to teach yourself service design: Three years of lessons learnt « Service Design 2012

    A couple of years ago we decided that our vision at Optimal Usability was to help transform New Zealand organisations into providers of world-class customer experiences. We quickly came to the conclusion that world-class experience is almost always across channels, and while we had done lots of projects with different channels, very few were about researching and designing the end-to-end experience.

    This was about the same time that service design was gaining some currency as an umbrella term for cross-channel customer experience.

    We figured that we really needed to bone up on what service design was, and how it applied to what we did. The resulting journey took us 3 years and we discovered a lot about how to “learn service design”. Some innovative approaches included spending 3 months doing service design on ourselves, interviewing CEOs of service design companies and conducting internal knowledge sharing sessions.

    In this presentation I’ll share our journey, our lessons and our mistakes; and give you some ideas that you can try.

    Presented by Trent Mankelow

    http://www.uxaustralia.com.au/servicedesign-2012/how-to-teach-yourself-service-design

    —Huffduffed by BenjaminParry