Bob Moesta demonstrates Jobs to be Done interview technique by speaking with Horace about a car purchase. 1 hour 56 minutes http://5by5.tv/criticalpath/146
Tagged with “jtbd” (4)
Bob and Chris demonstrate the switch interview technique during a switch workshop by interviewing an attendee about his $700 Nest fire alarm purchase. https://cantina.co/switching-and-jobs-to-be-done-discovering-why-people-really-hire-products/
Bob Moesta President of The ReWired Group and one of the architect's of the JTBD framework, talks with us about how the Job's To Be Done framework was developed, and how he has used it throughout his work to be successful. Bob then shares with us from his deep knowledge of product marketing, and how asking the right questions can lead you to the perfect solution to a customer's problem.
Entrepreneur and Engineer Bob Moesta joins the Brand Lab Series™ Podcast to talk Jobs to Be Done (JTBD), how people shop & buy, plus product innovation.