Bob Moesta demonstrates Jobs to be Done interview technique by speaking with Horace about a car purchase. 1 hour 56 minutes http://5by5.tv/criticalpath/146
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Tagged with “cx” (2)
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The Nest Fire Alarm Purchase (ReWired Group)
Bob and Chris demonstrate the switch interview technique during a switch workshop by interviewing an attendee about his $700 Nest fire alarm purchase. https://cantina.co/switching-and-jobs-to-be-done-discovering-why-people-really-hire-products/