We can get caught up in researching, designing and launching services, and totally forget the impact the conscious design of services is having on real people. Let this cease!
Using stories from Australia and around the world, this talk provides tangible examples of the impact service design is having on customers, staff and organisations in a range of different sectors.
Presented by Iain Barker
http://www.uxaustralia.com.au/servicedesign-2012/the-value-of-consciously-designed-services