These days, authors are increasingly expected to do more than just, you know, write books. They’re expected to have a presence on social media, to have a public profile, and to connect with fans and potential new readers. Baratunde Thurston is taking that a step further. Actually, he’s taking it several steps further. He’s a comedian, Director of Digital for The Onion, and he’s the author of the forthcoming book, How to Be Black. He’s assembled a volunteer ‘street team’ to help market the book through word-of-mouth and social media, and is modeling the marketing of the book on a political campaign. Is this the future for all authors? And what if you’re a low profile person who just wants to write?
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Full Interview: Baratunde Thurston on Marketing Your Book in a Digital Age | Spark
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Ken Robinson: Rethinking Educational Paradigms
Celebrated education expert Ken Robinson argues that most "modern" approaches to learning are actually relics of an outdated, industrial-age system. This program was recorded in collaboration with the 2010 Aspen Ideas Festival, on July 8, 2010.
Sir Ken Robinson is an expert in creativity, innovation, and human resources. He works with governments in Europe, Asia, and the United States, and with international agencies, Fortune 500 companies, and cultural organizations. Robinson led a national commission on creativity, education, and the economy for the UK government and was central in forming a creative- and economic-development strategy as part of the Northern Ireland peace process. Formerly, he was professor of education at the University of Warwick.
He has received several honorary degrees, the Athena Award from the Rhode Island School of Design, the Peabody Medal, and the Benjamin Franklin Medal from the Royal Society of Arts. He received a knighthood for his services to the arts. His latest book is The Element: How Finding Your Passion Changes Everything (Viking, 2009).