This is a 3-minute piece where David Kelley (co-founder of IDEO) expresses the desire for more designers to know how to communicate better with executives as their time has come to address the C-level-folks.
David Kelley shares the IDEO Design Process Avi Solomon David Kelley BoingBoing Interview
David Kelley Design Thinking Interview by Avi Solomon: http://boingboing.net/2012/09/22/design-thinking-for-social-goo.html
Tom Kelley, general manager at the world-renowned design firm, IDEO, presents five core practices that enhance creativity. Through entertaining stories and examples, he describes how these techniques help us all become more innovative in every aspect of our lives and lead to more success.