Back in the 1980s Michael Larson made the most money ever on the game show Press Your Luck. And it was no accident—Larson had a plan to get rich that surprised everyone: The home viewers, the show's producers and mostly Larson himself. This and other stories of million dollar ideas, including some from our listeners.
http://www.thisamericanlife.org/radio-archives/episode/412/million-dollar-idea