Doug Rushkoff, author of Life Inc.: How the World Became a Corporation and How to Take It Back, speaking at SXSW 2010.
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Program or be Programmed: Ten Commands for a Digital Age
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Everything Incorporated
Social critic Douglas Rushkoff is ready to think big in response to the economic crisis still rocking the U.S. and the world. Really big.
Rushkoff thinks we got off track as a society a ways back. About 400 years back.
He’s not against capitalism. But the form we fell into –corporate capitalism – is killing us, he says. Killing values and communities. Turning us into the “brand that is me.” Turning homes into investments and 401k balances into cold barometers of success or failure.
It doesn’t have to be this way, he says.
This hour, On Point: Douglas Rushkoff rethinks our corporatized lives.
From: http://www.onpointradio.org/2009/06/douglas-rushkoffs-life-inc