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This broadcast features Steven Kaplan, Neubauer Family Professor of Entrepreneurship and Finance, speaking at the 2008 Management Conference. He shares his research on how successful CEOs are efficient, proactive, and persistent. Chicago GSB Podcast
Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the "showroom" effect as a brick-and-mortar retailer.
In the second in a series of conversations with leaders in the ExpressionEngine community I talk with Erik Reagan of Focus Lab, LLC of Savannah Georgia.
Erik has been a prominent member of the community for several years now and has distinguished himself through insightful presentations at various conferences. As an EE expert and gifted business manager, Erik speaks with clarity on questions of structure, ethics, priorities and focus.
In this talk we discuss the importance of how the sales process serves to shape a company. And as such, how important it is that the sales process be carefully crafted, shaped and governed with the future of the company in mind. We discuss the power of saying no and turning business away as an indicator and tool to control the definition of a company. We discuss the importance of embracing word of mouth marketing and how project management, planning and an overall dedication to quality serve as the best sales tool.