On November 3rd, Dr. Cialdini, along with Dan Ariely, Ori Brafman, Pam Danziger, Dan Hill and Christophe Morin were interviewed for the Extraordinary Minds webcast, “Getting People Who Don’t Buy to Buy Enthusiastically”.
Tagged with “behaviour” (7)
Why do smart people make irrational decisions every day? Why do we repeatedly make the same mistakes when we make our selections? How do our expectations influence our actual opinions and decisions? The answers, as revealed by behavioural economist Professor Dan Ariely of MIT, will surprise you.
Dan Ariely is author of Predictably Irrational: The Hidden Forces that Shape our Decisions, (HarperCollins, £14.99). He is Alfred P. Sloan Professor of Behavioral Economics at MIT where he holds a joint appointment between MIT’s Program in Media Arts and Sciences and Sloan School of Management. He is the principal investigator of the Lab’s eRationality group and co-director of the Lab’s SIMPLICITY consortium. He is interested in issues of rationality, irrationality, decision-making, behavioral economics, and consumer welfare. Projects include examinations of online auction behaviors, personal health monitoring, the effects of different pricing mechanisms, and the development of systems to overcome day-to-day irrationality.
Ariely received a PhD in business administration from Duke University, a PhD and MA in cognitive psychology from the University of North Carolina at Chapel Hill, and a BA in psychology from Tel Aviv University.
We all have a hard time admitting that we’re wrong, but according to a new book about human psychology, it’s not entirely our fault. Social psychologist Elliot Aronson says our brains work hard to make us think we are doing the right thing, even in the face of sometimes overwhelming evidence to the contrary.
Elliot Aronson, co-author, Mistakes Were Made (But Not by Me); social psychologist; professor emeritus, psychology, University of California Santa Cruz.
Usability? Meh. Let’s talk about persuasion. Are you designing serendipity, arousal, rewards and other seductive elements into your applications? We’ll discuss specific ways that sites like Dopplr, iLike and LinkedIn leverage basic human psychology to motivate and shape online behaviors.
This Is Your Brain On Design: How neuroscience can help us create better user experiences – Andrew Hinton
Ever wondered why you just can’t seem to get through to some people? Or how users can do such unpredictable things with your designs? Or even why you sometimes look back on a project and wonder, ””what the heck was I thinking when I did that?”“
In this presentation, Andrew Hinton examines recent research in neuroscience and related fields, pointing out how some surprising discoveries not only affect the designs we create, but how we should go about creating them.
Tom Waits vs. Björk.
As suggested by Matt Jones on Twitter: http://twitter.com/moleitau/status/11937981518
And implemented by Joshua Ellis: http://twitter.com/jzellis/status/11955453741
We all know web design tricks to getting people to do what you want - make buttons bigger, use accent colors, etc. There are other strategies, however, that rely on the more proven tools of psychology; this session will explore reciprocity, scarcity, and more, and see how effective they can be.