Godin gives a top-level understanding of how to build your community, a good followup to this presentation is my interview with Max Alexander about the tactics of creating groups.
Tagged with “mixergy” (8)
Do you believe you can create an online show that pulls in a bigger audience than mainstream media?
Leo Laporte is proving you can. In fact, he’s doing it right now. With 150,000-190,000 people downloading each episode of his show, this WEEK in TECH, he already has a bigger audience online then he did when he worked for Tech TV. Plus, unlike the work he does on mainstream media, Leo owns everything he puts out on his online network, TWiT.
To help you learn how a young upstart can take on the big guys, I invited Leo on Mixergy to show you how he did it.
This is the story of a guy who plugged a video camera into his computer and made himself into an internet celebrity. Then he parlayed that fame into appearances on major TV shows and ownership stakes in several internet companies.
Gary Vaynerchuk came to Mixergy and talk about how he launched and grew Wine Library TV, his high-octane, online show about wine.
How did Jimmy Wales get the world to help him write an encyclopedia? And what could YOU learn from his experiences to help you build a business that leaves a legacy?
I invited Jimmy to Mixergy and I asked him to talk about the business side of his non-profit, Wikipedia. He told us how the idea for Wikipedia evolved, how he got people to contribute to it, why people promoted the site, and more. My goal was to help you learn how to build a startup that leaves a legacy, from the man whose work changed the world.
I love learning how business deals get done and why they sometimes fall apart. So when I read Michael Arrington’s post about the end of the CrunchPad, I got insanely curious about why the partnership behind it fell apart. Arrington said Fusion Garage ran away with his baby, so I posted an open invitation on Mixergy to the company’s founder to come and talk about it. Surprisingly, he said yes with no hesitation.
In this interview you’ll hear about the deal from Chandrasekar "Chandra" Rathakrishnan’s point of view, and you’ll see the device that he renamed the JooJoo in action.
Ben Huh came to Mixergy to talk about how he raised money to buy a blog about LOL cats, called "I Can Has Cheezburger," and how he turned it into a growing publishing company that own over 20 sites, including Fail Blog and This is Photo Bomb. His network has over 11 million users and 218 million monthly page views.
I asked him how he did it and, more importantly, what YOU can learn about building a publishing company, based on his experience.
If you show them something and you deny the market, you’re going to get caught. Journalists are smart. So when we launched Mahalo Answers, the first thing I did is say: "Here are the top 5 Answer sites out there. Here’s Yahoo! Answers. Here’s wiki.answers.com. And here’s Naver.com that you might not know about. They’re in Korea. Here’s the competitive landscape. Here’s everything I learned about knowledge exchanges.
"Here’s what we’re doing that’s different. We realize that knowledge exchanges exist. We realize they’ve been a tremendous success in terms of traffic. We realize that they haven’t been a tremendous success in terms of quality. So we want to make something that’s a lot higher quality.
"Here’s how we’re doing that. We have a virtual currency. Nobody’s ever done that. We have multi-media-style answers. Where you could put in images and videos and audio files. And we have a curation team that deletes bad answers or obnoxious answers, 24-hours a day, 365 days a year. We pay them $10 per hour. They work from home. And so the best way to make the quality of a site go up is to get rid of the misspellings and the bad stuff."
And what I just told you in 30 seconds is exactly what I told people over a 20-minute session—with examples. Showing not telling. I don’t have the ability to show you right now. I would if we were sitting in front of a computer. That same process hold true with a journalist.
And have something of significance. If you don’t have something of significance, you don’t want to waste their time.
Millions of blogs — including Mixergy.com — run on WordPress. So I invited the entrepreneur behind this insanely successful software, Matt Mullenweg, to do an interview about how WordPress went from idea to a growing business.
I organized this interview like a biography, so you’ll hear how it all started at an economics summer camp, how Matt figured out the revenue model for the business, how he evangelized his product to bloggers, how he figured out what new features his customers wanted, and more.