The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand. Instead, we’ll diagram (sentence-like) real examples of marketing and revising (reviving?) web products for connected consumers. Think of it as Mind Hacks for Web Marketers. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-powered thinking extends well beyond messaging. Instead, we’ll preach a connected style of marketing that addresses a range of operational areas, both coming & going. We’ll pay particular attention to what happens after launch, as we think an attentive to and fro is the intimate secret of success. Deborah Schultz is a thought leader and innovator on the impact and adoption of Internet technologies and the power of technology to connect society, culture and business. She speaks and consults on the cultural and economic impact of the Internet, and specifically where our social and technological networks overlap. She currently serves as Procter
Tagged with “design” (9)
This talk covers the future of brand and design innovation in an increasingly fragmented world. It’s not a discussion on new or emerging technologies, but rather a conversation about new and emerging mindsets.
Jamie Monberg, Hornall Anderson
We are all big fans of user-centered design, and all of us have tried our hand at CSS or database design. But somewhere along the way, the third leg of the tripod got lost: business.
It’s critical to know what your business model is. Without this information, you have no idea which actions of the user are valuable and which are not. And without knowing that, you are as likely to spend hours working on an aspect of the website that delivers no value as one that does. This is not usually a fatal mistake in a large corporation, but in a start-up it can literally kill the company.
In this talk, Christina Wodtke, founder of Boxes and Arrows and product developer at LinkedIn, walks through the most common business models, the desired user behavior that supports them, and how those business models affect the architecture of the website including features and functionality.
The audio was recorded at An Event Apart Seattle 2009. The session description was as follows:
On its surface, Amazon.com just seems like a large e-commerce site, albeit a successful one. Its design isn’t flashy, nor is it much to write home about. But deep within its pages are hidden secrets — secrets that every designer should know about.
If one looks closely at what the team at Amazon has built, it’s filled with innovative functionality and clever designs, all of which creates a delightful experience for its users and directly produces regular profits for its shareholders. But not all is perfect. Some design changes in the last few years have not been the success that the team had hoped for. Amazon’s exceptional qualities and imperfections are critical knowledge for any designer that wants to dig deep into what makes the site tick.
In this entertaining presentation, Jared will share some of UIE’s latest research into the hidden treasures of (the) Amazon. You’ll learn:
- The simple Yes/No question that increased revenues by more than $1 billion
- The elegant subtlety of Amazon’s security system
- Why Amazon’s business model is more than meets the eye (and why designers need to care) The wins and losses that Amazon has had with social media functionality
Tim Brown is the CEO and president of IDEO, and speaks regularly on the value of design thinking and innovation to business and design audiences around the world. He participates in the World Economic Forum at Davos, and his talk “Serious Play” can be seen on TED.com. In this interview, he reviews his career at IDEO, explores the impact of design processes (drawing and storytelling), as well as discussing his new book, Change By Design.
CEO, IDEO; Author, Change By Design
One myth of innovation is that brilliant solutions leap fully formed from the minds of geniuses. In reality, we don’t simply realize solutions; we design them. Design thinking is now being applied to address a wide range of concerns, from delivering clean drinking water to improving airport security and microfinancing.
This program was recorded in front of a live audience at the Commonwealth Club of California on November 9, 2009
The Design of Business shows how leading companies use design thinking to push knowledge through stages that produce breakthrough innovations and competitive advantages. Roger Martin illustrates how to combine proof-based analytical thinking with possibility-based "abductive thinking;" how to change structures and processes to move knowledge from one stage to the next; and how to develop the key tools of design thinkers: observation, imagination, and configuration.
Through these stories, The Design of Business reveals the true foundation of successful, profitable innovation, connecting the worlds of business and design. Date: Thu, 12 Nov 2009 00:00:00 -0800 Location: New York, NY, Wollman Hall, New School Program and discussion: http://fora.tv/2009/11/12/Roger_Martin_The_Design_of_Business
People are often dumb, so how can crowds be wise? James Surowiecki laid the groundwork in his book, "The Wisdom of Crowds." In this solo presentation, Derek Powazek will apply those ideas to the web, concentrating on how to design websites that empower people to work together to create something truly awesome.
Derek Powazek Grand Poo-Bah, Powazek Productions