Journalist Chris Anderson believes that businesses can profit by giving their material away on the Internet. His new book Free: The Future of a Radical Price explains how "free" can become a marketing technique, helping businesses gain credibility in an economy that increasingly values reputation.
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The New Price Point? ‘Free’
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FREE: The Economics of Abundance and the Price of Zero
O’Reilly Media Tools of Change Conference 30 minutes, 13.8mb, recorded 2007-06-19
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