In this talk, Indi Young will present a methodical (but rapid!) approach to invention.
Also huffduffed as…
Indi Young talks about the importance of continuing to ask “why” enough times to get to the core reasons for any individuals’ behavior or actions and how to convert stories into mental models. Her workshop “Unpacking Stories to Server People Better” includes these themes and more.
We discuss the elegant way in which mental models can provide a visual representation of these behaviors and support elements that foster the likely repetition of any action.
Indi also talks briefly about how her book from Rosenfeld media, “Mental Models – Aligning Design Strategy with Human Behavior,” can help others create these visual tools.
Tracklist Instra:mental - Let’s Talk - [NakedLunch] Source Direct - A Made Up Sound - Metalheadz Instra:mental - Voyeur - Disfigured Dubz FaltyDL - To London - Ramp Tronik House - Mental Techno - KMS Source Direct & Instra:mental - Yo Bitch! - Demonic Instra:mental - 8 - NonPlus+ Instra:mental - Comanche - Darkestral dBridge feat. Instra:mental - Blush Response - Exit Instra:mental - No Future - NonPlus+ Instra:mental - Leave It All Behind - Apple Pips Aphex Twin - Windowlicker - Warp Boddika - Boddika’s House - [NakedLunch] Kassem Mosse - Hi Res - NonPlus+ Instra:mental - Thomp - NonPlus+ Instra:mental - Watching You - NonPlus+