Hundreds of new typefaces are released every year by hundreds of vendors. Some of these fonts are good for nuts-and-bolts text, some for showing off. Some work well on the web, while most are just awful. A select few are destined to be classics. The sheer volume and variety of options can be overwhelming. So, understandably, most designers just stick to the same old safe standbys they’ve always used — the ones that came with their computer or they learned about in school. The panelists, all typographic experts, will show how they broke free of tired text, sharing their secrets for selecting type, including best practices and personal case studies.
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The future of web typography is as uncertain as any other aspect of the medium, but one thing is for sure: it’s got momentum. At no other time has typography been taken so seriously by so many involved in the web, and that means there’s an awful lot of change and innovation to keep up with if you want to stay on the cutting edge of online type. In as much depth as 60 minutes will allow, this presentation will cover recent proposals and additions to CSS 3, from ligatures to hyphenation, synthesis to capitalisation, and much in between. It will cover the reasoning behind the new aspects of CSS 3, and reintroduce older properties which only now are becoming implemented and useful (and thus browser support will not be ignored either). No session on web typography would be complete without discussion of webfonts. There is still much learn in this field, both in what CSS can provide, and the technical implementation within browsers. But web typography is not just about CSS, or even good type setting. The bit that touches us most closely is the medium through which most of us read: text rendering and screens, and this presentation will discuss and demonstrate the cutting edge of both. Web typography is a hugely exciting part of web design, and the field that is moving most quickly. This presentation will give you everything you need to know to keep right on the spur of the serif, the apex of the ascender, and the edge of the curve.
Typography can make or break a design, but there are big differences between what makes jaw-dropping type offline from what makes great type online? In this presentation, Samantha will evaluate interesting offline lettering and discuss how you can translate those principles and leverage CSS3, @font-face, and new font-as-service web apps to create engaging online typographic experiences.
Achieving a thorough grasp of typography can take a lifetime, but moving beyond the basics is within your reach right now. In this talk, we’ll learn how to look at typefaces with a discerning eye, different approaches to typographic planning, how typography impacts the act of reading, and how to choose and combine appropriate typefaces from an aesthetic and technical point of view. Through an understanding of our design tools and how they relate to the web as a medium, we can empower ourselves to use type in meaningful and powerful ways.
Ampersand is an affordable one-day event for knowledgable web designers & type enthusiasts, held in Brighton on 17 June 2011.