To be good information architects, we need to crack open some psych 101 textbooks, learn what motivates people, and then bake these ideas into our designs. We’ve spent the last decade perfecting how to create applications that serve our users needs. Now it’s time learn a bit about the art and science of seductive interactions.
Stephen P. Anderson has been gathering and analyzing specific examples of sites who’ve designed serendipity, arousal, rewards and other seductive elements into their applications.
By understanding basic psychological principles we can raise the bar on our projects!