Bring popcorn and rotten tomatoes! Braving hate-mail after naming last year’s "winners," the Suxorz ‘09 panel returns to dissect the ten worst social media and web 2.0 ad campaigns of the year. Together, we’ll shame the marketers who abuse people-powered media. To pre-game, join the Facebook group http://bit.ly/suxorz09
Henry Copeland, Blogads.com
Zadi Diaz, EPIC FU
Jeff Jarvis, What Would Google Do?
Michael Monello, Campfire
Sara Smith, Wonkette
‘Social Media Marketing’ is the start of a conversation about marketing communications using social media forms, including internet sites and mobile telecommunication sources. The book discusses the importance of data and analytics both in helping to monetize these media, and in improving the way that the owners of these media market themselves. Marketers wishing to communicate with customers, or potential customers via social media need to adopt a new set of skills and techniques to be effective. The need for dialogue and involvement, for engagement, is paramount. This book discusses solutions that allow marketers to target and measure their activities within social media.
Alan Moore, Smlxl Ltd
‘Social Media Marketing’ is the start of a conversation about marketing communications using social media forms, including internet sites and mobile telecommunication sources. The book discusses the importance of data and analytics both in helping to monetize these media, and in improving the way that the owners of these media market themselves. Marketers wishing to communicate with customers, or potential customers via social media need to adopt a new set of skills and techniques to be effective. The need for dialogue and involvement, for engagement, is paramount. This book discusses solutions that allow marketers to target and measure their activities within social media.
Alan Moore, Smlxl Ltd
Geared particularly to first-time attendees to SXSW Interactive, this panel focuses on how registrants can leverage all the different elements of the event to achieve your personal and professional goals.