In the real world, responsive design is nothing new. Products adapt to our needs. Technology monitors local environments to adjust lighting, temperature and even physical spaces. But what about web? In designing with words, the desire to bind content to a device has been around as long as there have been books. Mark will take you from desire to implementation, from theory to practice. How can we build upon what we know from literally hundreds of years of responsive design practice to define a new era of online publishing? An era where we strive for the same level of human / technology connection that started with the monks.
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Art Direction & Editorial Design on the Web: Does It Work? | Greg Wood | New Adventures In Web Design conference | Nottingham | 20th January 2011
Art direction and editorial design are two terms that have been the butt of many debates, discussions and arguments on the web recently. Folks seem to have been caught up with the granular semantics of the terms, and how they may relate to the way we present content on the internet. Greg will be attempting to answer the question that people should be asking: do the great unwashed public actually care about the way their content is presented? Does art direction & editorial design on the web actually work?
As more web capable devices hit the market, designers need to consider where and how their designs will be seen. Unfortunately, the same consideration isn’t always made when it comes to content. With design changing so much in a multichannel environment, content must be structured independent of how it will eventually look.
Content touches all aspects of a design. Having presentation independent content allows for it to adapt to different screens and devices. Karen McGrane suggests that having the specifics of how the content will be structured in place first, allows for the freedom and flexibility to make the right design choices.
Karen says that the advent of WYSIWYG editors shifted focus to the wrong things at the wrong time. Content took a backseat to the overall look of the design. Thinking about content first, over how it will appear, helps ensure you’re communicating the right message.
Sarah Richards is Head of Content Design at GDS. We sat down with her recently to ask some simple questions: What is content design? What difference does it make?