The Lean Startup debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
theJBJshow / tags / sxsw
Tagged with “sxsw”
(29)
-
The Lean Startup: The Science of Entrepreneurship
Tagged with sxsw2012 #sxsw #leanstart
-
Why Mobile Apps Must Die
Mobile apps are on a clear trajectory for failure. It’s just not possible to have an app for every device in my house, every product I own and every store I enter. Much like Yahoos original hierarchy gave way to Google’s search. Applications have to give away to a ‘just in time’ approach to applications.
This talk will explain how applications must give way to a more universal approach to application distribution, one based on the mobile web and cloud services. The problem of course, is that the mobile web has both hands tied behind its back. Any mobile app today is locked away behind a browser ghetto: in effect, a sub OS inside a larger mobile OS.
This isn’t just an arbitrary technology debate, a just-in-time approach to application functionality can unleash entirely new sets of application, ones which are impossible with native apps.
This talk will layout how this problem can be fixed, and what changes need to take place, outside of just HTML5, for it to happen.
Scott Jenson, Creative Dir, frog design
As frog’s Creative Director, Scott Jenson was the first member of the User Interface group at Apple in the late 80s, working on System 7, the Apple Human Interface guidelines and the Newton. After that, he was a freelance design consultant for many years, then director of product design for Symbian, and finally managed the mobile UX group at Google. You can follow frog Creative Director Scott Jenson on Twitter @scottjenson.
-
Teaching Touch: Tapworthy Touchscreen Design
Discover the rules of thumb for finger-friendly design. Touch gestures are sweeping away buttons, menus and windows from mobile devices—and even from the next version of Windows. Find out why those familiar desktop widgets are weak replacements for manipulating content directly, and learn to craft touchscreen interfaces that effortlessly teach users new gesture vocabularies.
The challenge: gestures are invisible, without the visual cues offered by buttons and menus. As your touchscreen app sheds buttons, how do people figure out how to use the damn thing? Learn to lead your audience by the hand (and fingers) with practical techniques that make invisible gestures obvious. Designer Josh Clark (author of O’Reilly books "Tapworthy" and "Best iPhone Apps") mines a variety of surprising sources for interface inspiration and design patterns. Along the way, discover the subtle power of animation, why you should be playing lots more video games, and why a toddler is your best beta tester.
Josh Clark, Principal, Global Moxie
I’m a designer specializing in mobile design strategy and user experience. I’m author of the O’Reilly books "Tapworthy: Designing Great iPhone Apps" and "Best iPhone Apps." My outfit Global Moxie offers consulting services and training to help media companies, design agencies, and creative organizations build tapworthy mobile apps and effective websites.
Before the interwebs swallowed me up, I worked on a slew of national PBS programs at Boston’s WGBH. I shared my three words of Russian with Mikhail Gorbachev, strolled the ranch with Nancy Reagan, hobnobbed with Rockefellers, and wrote trivia questions for a primetime game show. In 1996, I created the uberpopular "Couch-to-5K" (C25K) running program, which has helped millions of skeptical would-be exercisers take up jogging. (My motto for fitness is the same for user experience: no pain, no pain.)
-
Breaking Down Walls, a Decentralised Social Web?
The web is founded on open, decentralised principles. This means anyone can build a site that can link to any other, without any need for proprietary technology. No one owns e-mail, usenet or http, but social services like Facebook and Twitter are—for the most part—silo’d businesses with their own networks and proprietary APIs. You can join them together in code, but they’re not in any way ‘interoperable’.
This panel will explore why large and centralized seems to dominate, whether it’s a bug or a feature. We’ll take a critical eye at new attempts at building distributed social web products like Diaspora. We won’t be focusing on the technical specifications as much as the end user experience and the business models that could support them. If a distributed service wouldn’t be fun, easy to use or profitable, then is there really any point in building one…?
Evan Prodromou, CTO, StatusNet Inc
Founder and creator of the StatusNet open source social platform, Evan is the co-chair of the W3C’s working group on federated social web technologies.
-
Where Do Science Fiction and Science Fact Meet?
What kind of future do you want to live in? What excites or concerns you about the future? Intel Futurist Brian David Johnson poses these questions as part of The Tomorrow Project, an initiative to investigate not only the future of computing but also the broader implications on our lives and the planet. Science and technology have progressed to the point where what we build is only constrained by the limits of our own imaginations. The future is not a fixed point in front of us that we are all hurtling helplessly towards. The future is built everyday by the actions of people. The Tomorrow Project engages in ongoing discussions with superstars, science fiction authors and scientists to get their visions for the world that’s coming and the world they’d like to build.
The future is Brian David Johnson’s business. As a futurist at Intel Corporation his charter is to develop an actionable vision for computing in 2020. His work is called “future casting” – using ethnographic field studies, technology research, trend data and even science fiction to provide Intel with a pragmatic vision of consumers and computing. Along with reinventing TV, Johnson has been pioneering development in artificial intelligence, robotics, and using science fiction as a design tool. He speaks and writes extensively about future technologies in articles and scientific papers as well as science fiction short stories and novels (Fake Plastic Love, Nebulous Mechanisms: The Dr. Simon Egerton Stories and the forthcoming This Is Planet Earth). He has directed two feature films and is an illustrator and commissioned painter.
-
Get Excited and Make Things with Science
The relationship most adults have with science is one of observation: watching government agencies explore on behalf of us, but not actually exploring it ourselves. Science should be disruptively accessible – empowering people from a variety of different backgrounds to explore, participate in, and build new ways of interacting with and contributing to science. By having a fresh set of eyes from those who solve different types of problems, new concepts often emerge and go on to influence science in unexpected ways. A grassroots effort called Science Hack Day aims to bridge the gap between the science, technology and design industries. A Hack Day is a 48 hour all-night event that brings different people with good ideas together in the same physical space for a brief but intense period of collaboration, hacking, and building ‘cool stuff’. By collaborating on focused tasks during this short period, small groups of hackers are capable of producing remarkable results.
Presenters:
Ariel Waldman, Spacehack.org
Ariel Waldman is the founder of Spacehack.org, a directory of ways to participate in space exploration, and the creator of Science Hack Day SF, an event that brings together scientists, technologists, designers and people with good ideas to see what they can create in one weekend. She is also the coordinator for Science Hack Days around the world, an interaction designer, and a research affiliate with Institute For The Future.
Additionally, she sits on the advisory board for the SETI Institute‘s science radio show Big Picture Science, is a contributor to the book State of the eUnion: Government 2.0 and Onwards, and is the founder of CupcakeCamp. In 2008, she was named one of the top 50 most influential individuals in Silicon Valley. Previously, she was a CoLab Program Coordinator at NASA, a Digital Anthropologist at VML (a WPP agency), and a sci-fi movie gadget columnist for Engadget.
Jeremy Keith, Web Developer, Clearleft Ltd
An Irish web developer living in Brighton, England making websites with Clearleft.
Matt Bellis, Research Assoc, Northern Illinois University
Matt is a particle physicist by training and is searching for signs of New Physics using data from the BaBar electron-positron collider experiment and the CoGeNT dark matter detection experiment. To these ends he is exploring new computing solutions to these challenges.
He is interested in both data visualization and sonification. He is also involved in efforts to engage the public in science and teach them as much physics as they can handle.
Matt received his PhD from Rensselaer Polytechnic Institute and later worked at Carnegie Mellon University and Stanford University. He is currently teaching and doing research at Northern Illinois University.
In the fall, Matt will begin his new job as a professor, teaching and continuing his physics research at Siena College in upstate-NY.
-
HTML5 APIs Will Change the Web: And Your Designs
HTML5. It’s more than paving the cowpaths. It’s more than markup. There’s a lot of stuff in the spec about databases and communication protocols and blahdiblah backend juju. Some of that stuff is pretty radical. And it will change how you design websites. Why? Because for the last twenty years, web designers have been creating inside of a certain set of constraints. We’ve been limited in what’s possible by the technology that runs the web. We became so used to those limits, we stopped thinking about them. They became invisible. They Just Are. Of course the web works this certain way. Of course a user clicks and waits, the page loads, like this… but guess what? That’s not what the web will look like in the future. The constrains have changed. Come hear a non-nerd explanation of the new possibilities created by HTML5’s APIs. Don’t just wait around to see how other people implement these technologies. Learn about HTML APIs yourself, so you can design for and create the web of the future.
-
Faster Design Decisions with Style Tiles
With responsive design designers need to rethink the process they go through to work with clients and developers to create successful visual designs. Rather than creating traditional comps, style tiles are a deliverable that help you to communicate with your client, establish a visual language and work iteratively with developers. In this presentation, Samantha will explain how to reinvent your process to leverage Style Tiles as a deliverable.
Samantha Warren is an experienced designer, speaker, and writer who leverages a diverse background in artistic mediums to create compelling and functional web experiences. Focused on designing for content, she is passionate about using the web as a vehicle to tell compelling stories while creating accessible user-experiences. She has been published in .net Magazine and has presented at various industry events, including Design Day in Pittsburgh Pennsylvania and the South By Southwest Interactive Festival in Austin Texas.
Currently Samantha is the Design Director at Phase2 Technology where she uses her past experience working with brands like National Geographic and Choice Hotels International to help non-profits, publications, and associations tell their stories online.
In her personal time she talks about design and the web on her blog, BadAssIdeas.com and spends time with her cross-eyed cat, Grace.
-
Excessive Enhancement: JavaScript’s Dark Side
Are we being seduced by the animation and rich UI capabilities of modern browsers at the expense of the underlying platform of the Web?
The Web has entered a new phase in its evolution: The proliferation of a JavaScript enabled audience with increased processing grunt in their devices, better and more ambitious JavaScript developers, and users with an appetite for sophisticated experiences, all seem to be helping to move the web in a rich and exciting direction.
Good developers understand about graceful degradation, progressive enhancement, unobtrusive JavaScript and the like, so why are we seeing big companies building web offerings with little apparent thought for their impact on the Web?
We’ll explore this by looking at what the Web was, is now, and might become. We’ll look at examples of exciting user interfaces and sophisticated interactions. We’ll also examine some emerging techniques for providing rich user interactions without hurting the web or killing kittens.
Phil Hawksworth, Technical Director, R/GA
Phil began his career building web applications for financial institutions such as Commerzbank, Deutsche Bank, and the London Stock Exchange in the late nineties. A focus on web architectures and real-time data delivery lead Phil to a variety of web development roles with particular attention to emerging front-end development techniques and JavaScript application development.
After several years working on web applications and consulting on web best practices at technology companies such as Verisign, VMware and BT, Phil made the move into the agency world where he managed development teams and architected solutions on projects for clients including of eBay, Sony and BP.
Phil Hawksworth is a Technical Director at R/GA and enjoys talking about himself in the third person.
-
CSS for Grown Ups: Maturing Best Practices
In the early days of CSS the web industry cut its teeth on blogs and small personal sites. Much of the methodology still considered best-practise today originated from the experiences of developers working alone, often on a single small style sheet, with few of the constraints that come from working with large distributed teams on large continually changing web projects.
The mechanics of CSS are relatively simple. But creating large maintainable systems with it is still an unsolved problem. For larger sites, CSS is a difficult and complex component of the codebase to manage and maintain. It’s difficult to document patterns, and it’s difficult for developers unfamiliar with the code to contribute safely.
How can we do better? What are the CSS best practises that are letting us down and that we must shake off? How can we take a more precise, structured, engineering-driven approach to writing CSS to keep it bug-free, performant, and most importantly, maintainable?
Page 1 of 3Older