In a digital world everything you do online produces data in one form or another. And reading that data and making the best use of it is big business—especially for marketers and advertisers. We look at some of the interesting ways online data is being corralled and used—everything from measuring happiness to monitoring real-time traffic flows.
Guests: Jonathan Barouch, CEO & Founder of Roamz.
Dr Duncan Watts, Author and Principal research scientist at Yahoo! Research, where he directs the Human Social Dynamics group.
George Mackerron, Researcher at University College London and the London School of Economics.
Catherine Caruana-McManus, Smarter Cities Executive IBM Australia.
Duncan Watts profile (http://research.yahoo.com/Duncan_Watts)
IBM Smart Cities Australia (http://www.ibm.com/smarterplanet/au/en/sustainable_cities/ideas/?csr=apau_sp_20110329&cm=k&cr=google&ct=AU1AN07W&S_TACT=AU1AN07W&ck=ibm_smart_cities&cmp=AU1AN&mkwid=s1bmXzM8j_10343338299_432z4y6234)