Free thinker Gunter Pauli takes green and sustainable practices a step further and outlines his vision for a Blue economy. It’s an approach that draws heavily on both natural systems and the market place. The starting point, says Pauli, is to use what you’ve got then apply a bit of creative thinking and build on it with smart, appropriate technology. His goal is to achieve multiple benefits, create jobs and add value to underperforming assets. All with zero emissions and zero waste.
Gunter Pauli is an idealist but he’s no dreamer. He’s established a number of innovative companies and organisations that put these ideas into practice. In this talk he discusses the philosophy that underpins the blue economy and provides concrete examples of how and where these ideas have been successfully applied.
Highlights from Progress on the Blue Economy, new economics and learning for sustainability, Sydney Ideas 3 April 2012.