No longer is the remote control the only gadget we have in our hand as we watch television.
An increasing number of people are using a second screen simultaneously, either a smart phone, lap top or tablet computer, and advertisers and marketers as well as content producers are inventing new ways to take advantage of the television revolution.
Guests:
Rohan Lund, CEO of Yahoo!7 and Yahoo! New Zealand
Resources:
The Australian Broadcasting Summit (http://acevents.com.au/broadcasting2012/)
