No longer is the remote control the only gadget we have in our hand as we watch television.
An increasing number of people are using a second screen simultaneously, either a smart phone, lap top or tablet computer, and advertisers and marketers as well as content producers are inventing new ways to take advantage of the television revolution.
Rohan Lund, CEO of Yahoo!7 and Yahoo! New Zealand
The Australian Broadcasting Summit (http://acevents.com.au/broadcasting2012/)