Five tips to focus content creators on the ‘why’ (eg objectives and strategies) of a new online initiative rather than the ‘how’ (eg a fancy drop down menu or twitter channel) based on two and a half years of content coaching in NSW government.
Karina has been working in the field of online user experience and visual design for over 15 years, focusing on intranet design for the past few years. Karina currently works at the NSW Department of Education, and is focused on improving internal communications through the intranet channel and social media.
Ellen has been working in communications for over ten years, starting out as a radio producer at the ABC and then moving to communications project work. She has been working on the intranet and Yammer with the NSW Department of Education and Training for the past two and half years.