Do you care about who makes your shoes, where your coffee beans are grown, or the provenance of the timber in your kitchen table?
Lots of us, if asked, are most likely to say ‘yes’. But if we’re honest with ourselves what’s the reality when we head out to make our purchases? Do we truly walk the walk?
Timothy Devinney is a Professor of Strategy at the UTS Business School in Sydney, and also the co-author of The Myth of the Ethical Consumer.