Mark Pesce talks about the explosion of communication opportunities that social media has created.
He explores the power of the social media platform and how we can use it to amplify our creative and connective capabilities.
Mark is a futurist, inventor, writer, teacher and co-inventor of Virtual Reality Modelling Language. He is also the author of five books and many papers on the future of technology.
Intercollegiate Studies Institute - Lecture Program Olin Online Lecture Library Malcolm Muggeridge, Author and Journalist Historical Lecture 5/12/1979
Mark Colvin - in the 2012 Andrew Olle media lecture - explains why we need to do everything possible to preserve good journalism.
Tagged with media journalism online media
Now that social media is accepted practice in the business world, the question still remains, how do you measure it?. The "bottom line" (ex. return on investment) is generally what comes to mind first for Leadership, but how do you measure your social media efforts when the focus of your business includes repeat and referral business? In their presentation, Mark Krupinski and Jeremy Hilton define the Net Promoter Score along with a case for it’s consideration as a Return on Investment (ROI) metric for your social media initiatives. Additionally, they compare this measurement with other customer loyalty and sentiment formulas currently being championed by industry leaders. Lastly, Mark and Jeremy review real world examples of the Net Promoter Score in practice by mainstream organizations.
Tagged with social media sxsw mark krupinski jeremy hilton