5by5 - The Big Web Show #19: Beyond Usability with Aarron Walter
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Jeffrey Zeldman and Dan Benjamin talk with Aarron Walter, lead user experience designer for MailChimp, about white-hat SEO strategies, user intent and content, usability, and more.
In this podcast, we speak with Aarron Walter, user experience design lead at MailChimp, about designing for emotion.
Aarron talks about why and how MailChimp aimed not just for usable, but for a pleasurable user experience. We also discuss what’s fuelled the emergence of emotional design, risks with emotional design and why emotional design should be led by the UX team.
We also talk about what we can expect from Aarron’s exciting new book, ‘Designing for Emotion’. You can download an example of the design persona we discuss over at Aarron’s blog.
Aarron Walter, user experience designer (http://aarronwalter.com/)
‘Designing for Emotion’ (http://www.abookapart.com/products/designing-for-emotion)
Design Persona (http://aarronwalter.com/design-personas/)
Dan Benjamin & Jeffrey Zeldman talk with Sunni Brown, noted information designer, about visual communication and debunk the myth that doodling is a distraction. The Big Web Show features special guests and topics like web publishing, art direction, content strategy, typography, web technology, and more. It’s everything web that matters.