The East Wing is a podcast brought to you by Tim Smith, that talks with industry experts about design, solving problems and the keys to creating products with value.
This is a great episode. Jason Santa Maria is an amazingly smart guy and comes on the show to talk about how his beginnings in design, nostalgia, the importance of type on the web and his new book coming out later this year.
Achieving a thorough grasp of typography can take a lifetime, but moving beyond the basics is within your reach right now. In this talk, we’ll learn how to look at typefaces with a discerning eye, different approaches to typographic planning, how typography impacts the act of reading, and how to choose and combine appropriate typefaces from an aesthetic and technical point of view. Through an understanding of our design tools and how they relate to the web as a medium, we can empower ourselves to use type in meaningful and powerful ways.
Jeffrey Zeldman and Dan Benjamin are joined by Jason Santa Maria and discuss mitigating the isolation of working in your underwear by reaching out to the community, avenues for creativity, struggling with the line between good enough and perfection, focus, why speaking and teaching are important, and why sometimes the distraction of working with other people is worth it.