See segment ‘starttime=00:22:27.0 & endtime=00:26:40.0’
"Politicians will spend billions holding onto their offices or getting elected for the first time this fall. There’s a whole industry dedicated to getting a slice of that pie, and a new kid on the block. Brett Neely reports."
From http://marketplace.publicradio.org/www_publicradio/tools/media_player/popup.php?name=marketplace/pm/2010/03/18/marketplace_cast1_20100318_64&starttime=00:22:27.0&endtime=00:26:40.0 and http://marketplace.publicradio.org/display/web/2010/03/18/pm-google-elections/