Put aside the negative stereotypes of entitled, rebellious 20-somethings and take a minute to dig deeper and see what makes us tick. At almost 80 million strong, the Gen Y workforce is shaping the cubicle nation and the way brands are forced to engage consumers. It’s more than a desire to wear t-shirts and jeans to work; it’s a new mindset. As we digital natives migrate into a workplace full of Boomers and Gen Xers, worlds collide. Truly learn the concept of "with" vs. "for" straight from the minds of 5 diverse and successful Gen Yers!
Tags / sxsw2010
Tagged with “sxsw2010”
(47)
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Why Gen Y Wants to Work ‘With’ You, Not ‘For’ You
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Interactive Podcasts: The Revenge Of Editorials
As the Internet has accelerated the creation of all types of content, it’s become more and more difficult to sift through that content and find something of quality. We’ve tried it with machines and even mass consensus but the results are either wrong or lowest common denominator. The irony in all this is that we really need other humans to help us. The vast breadth of content on the Web only highlights what we’ve always relied upon: the valued opinion of others.
Tagged with sxsw sxswi sxsw2010 conference technology editorial internet
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Time + Social + Location. What’s Next In Mobile Experiences?
As more devices become location aware, social uses will continue to evolve beyond just who and what, to WHEN. Adding the temporal dimension creates new opportunities for social interaction. Learn about ways to leverage and use technology to add features at the intersection of temporal, social, and location.
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CSS and Fonts: Fluid Web Typography
For almost 15 years, Web designers have had a list of 10 "Core Web fonts" to choose from. Many ask, "Why can’t I just download a font file from my Web server the same way I can an image?" Well, actually, you can. The verbiage for font linking is a little different than images, but the syntax for Webfont linking has been around for over 10 years as a part of the CSS standard. Web typography expert Jason Cranford Teague shows you how to apply the principles of fluid typography, to choose, find and use Webfonts and create your unique typographic voice. Come and find out why 2010 is going to be the year of Web typography.
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Ze Frank Conversation: The Creative Lifestyle
Expressing yourself. Telling stories. Playing games. Connecting with others. It’s what the Web is for, but too often we focus on the latest trendy technology meme or e-commerce scheme’ and forget that the Internet is really a sandbox for engagement, fun, and participation. Pioneering Web maker ze frank will sit down for a conversation with Scott Kirsner, author of the book Fans, Friends & Followers, to talk about being creative in the digital age ’ and earning a living at it.
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CSS3 Design with HTML5
As HTML5 and CSS3 gets written, browser vendors are already incorporating their new features allowing for greater design and functionality. However, some major browsers haven’t. How should developers build for a constantly moving target? This panel discusses dealing with those older browsers and embracing new Web design technologies with practical HTML5 and CSS3 demonstrations.
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A Touchy History of the Future
We pinch it, tap it, shake it and poke it. We’re so enthralled with finally getting to touch our products. But there’s so much more to direct manipulation than just tapping it with our fingers! Let’s explore some progressive interaction models that go beyond touch and into movement, infrared, wearable computing, sound and ambient data to really give us an idea of what our immersive interactive future may hold and how we might curate that future now.
Tagged with sxsw sxsw2010 conference touch interface ui interaction
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Web Accessibility Gone Wild
This session presents a wide variety of mistakes, blunders, misconceptions, over-indulgences, intricacies, and generally silly aspects of modern web accessibility. Sometimes the most serious errors are made by well-meaning developers who misunderstand the concepts or take their limited accessibility knowledge to an extreme level - thus web accessibility gone wild.
Tagged with sxsw sxsw2010 conference web accessibility
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Simple Steps to Great Web Design by Matthew Smith
Creating beautiful web design is largely a matter of mastering a handful of simple techniques. The best designs employ systems of color, contrast, typography, and white space to achieve hierarchy, balance, and rhythm. The rest is just ingenuity and creativity. Matthew will review dozens of great and nearly great sites, explaining how to raise the bar on your next design.
Tagged with sxsw sxsw2010 conference web design matthew smith
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Program or be Programmed: Ten Commands for a Digital Age
Doug Rushkoff, author of Life Inc.: How the World Became a Corporation and How to Take It Back, speaking at SXSW 2010.