Seth Godin and I Discuss The Role of the Story
I had the pleasure of sitting down with Seth Godin again today to discuss one of our favorite topics - The Role of the Story in Sales and Marketing. After we finished, I realized that stories and storytelling have a role in our entire lives. It is part of our DNA
I hope you enjoy our discussion and our story about stories. The podcast is about 30 minutes long.
Tagged with book:author=seth godin storytelling marketing stories brands sales
Mark Kramer is probably the intellectual heavy-weight of narrative journalism. Mark wrote Telling True Stories and he was the founder of the Nieman Conference on Narrative Journalism. more: http://podcast.prx.org/saltcast/?p=698
Tagged with saltcast documentary radio storytelling
A cute song inspired by the ubiquitous Rosetta Stone ad - the company flew the artist to their HQ to perform it.
Tagged with song parody storytelling fun
An accomplished sailor is shipwrecked and narrowly survives five days lost at sea. Deborah Scaling Kiley is the author of The Sinking and No Victims Only Survivors: Ten Lessons of Survival and a survivor of a near-death shipwreck and shark attack.
In this Griddlesode, Ron takes on a serious subject, telling a story about his meeting with a drug addicted man who needed help. This is one for parents and kids to listen to together. It’s a story called: “Brutally Honest.” (http://griddlecakes.com/)
Griddlecakes Radio is the podcast highlight for Episode 118 of Forgotten Classics. (http://hcforgottenclassics.blogspot.com)
Tagged with storytelling griddlecakes radio
In this Griddlesode, Ron tells two seemingly different stories that come together at the end. (http://griddlecakes.com/)
Griddlecakes Radio is the podcast highlight for Episode 118 of Forgotten Classics. (http://hcforgottenclassics.blogspot.com)
Tagged with storytelling griddlecakes radio
Ever since its emergence, humanity has cultivated the art of telling stories, an art that is everywhere at the heart of the social bond. But since the 1990s, first in the US and then in Europe, this art has been colonized by the domain of public relations and triumphant capitalism, and relabelled with the anodyne name of storytelling.
This has become a weapon in the hands of marketing, management and political gurus, so as to better format the minds of consumers and citizens. Behind the advertising campaigns, but also in the shadows of victorious electoral campaigns from Bush to Sarkozy and Obama hide sophisticated storytelling management or digital storytelling technicians.
Join author and researcher Christian Salmon as he unveils the mechanics of a storytelling machine, far more effective than Orwellian visions of totalitarian society. The subject that it wants to create is a bewitched individual, immersed in a fictive universe that filters perceptions, stimulates feelings and frames behaviour and ideas.
Design fiction is an approach to design that speculates about new ideas through prototyping and storytelling. The goal is to move away from the routine of lifeless scenarios-based thinking. We will share design fiction projects and discuss related techniques for design thinking, communication and exploration of near future concepts.
This week, while I recover, Francois will step in with a tale somewhat well-calculated to keep you somewhere close to the edge of your seat.
Tagged with storytelling otr
Joan Juliet Buck: After landing her dream job in Paris, Joan Juliet Buck, the new editor of French Vogue, is haunted in her dream apartment. Joan Juliet Buck is an American born writer, social critic, and performer, who also edited Paris VOGUE for seven years. (http://feeds.themoth.org/themothpodcast)
This is a slightly scary, true ghost story from an unlikely source that is told with great humor while acknowledging that it is just "not done" to admit that ghosts exist.
Tagged with ghost story storytelling the moth podcast
Page 1 of 5More