Tonmitschnitt Audio-Mitschnitt der Dialogveranstaltung (73,3 MB) http://www.bmelv.de/SharedDocs/Standardartikel/Verbraucherschutz/Internet-Telekommunikation/DialogVerbraucherImNetz/DialogVeranstaltung110608Dokumentation.html
Tagged with “socialmedia” (19)
Speaker: Professor Sherry Turkle
Facebook. Twitter. Second Life. “Smart” phones. Robot pets. Robot lovers. Thirty years ago we asked what we would use computers for - now the question is what we don’t use them for. In this lecture, MIT technology and society specialist Sherry Turkle issues a wake-up call based on her fifteen year exploration of our lives in the digital realm. She shows how our narcissistic use of technology is fuelling disturbing levels of isolation, leaving us incapable of distinguishing the difference between true human connection and digital communication.
The ability to share online has allowed consumers to control and filter the web. For brands and publishers, tapping into Influence is critical to social media’s future. What is influence and how is it measured? Leading voices in social media from multiple backgrounds will define the value of influence, discuss best practices, and predict future impact. Data will be shared! This panel is sponsored by ShareThis.
One of the things we often talk about on Spark is privacy and personal information. How much of yourself should you put online, and how do you deal with your digital self once it’s out there in the wild?
It’s a thouroughly modern question, and it’s a question Spark contributor Tom Lucier has been thinking a lot about. Tom’s an entrepreneur from Windsor, Ontario, and he admits:
"I’m addicted to connecting. I love to connect. I have a blog. I’m on Facebook. I’m on Twitter. In fact, I have more than five thousand Twitter updates. I’ve been podcasting for four years. I’m contantly recording audio and video and posting it to the web."
But lately, Tom’s been questioning what he puts online.
You see, Tom’s a new dad. And at the same time he wants to show his daughter to the whole internet, he also wants to keep some of her first few years of life private and special.
You can hear Tom’s thoughts about this on the April 11 and 13 episode of Spark. But for a sneak peek, we’ve posted a rough cut of his essay here.
The notion of the self-determining, self-directed individual is rapidly losing favour as we discover ever more about the way humans operate, behave, and make decisions in social contexts.
Social scientist Nicholas A. Christakis visits the RSA to explain how our social networks influence our ideas, emotions, health, relationships, behaviour, politics, and so much more. It transpires that your colleague’s husband’s sister can make you fat, even if you don’t know her. And a happy friend is more relevant to your happiness than a bigger income. Our connections - our friends, their friends, and even their friends’ friends - have an astonishing power to influence everything from what we eat to who we vote for. And we, in turn, influence others. Our actions can change the behaviours, the beliefs, and even the basic health of people we’ve never met.
In showing how we are all unavoidably and inextricably connected, Christakis presents a picture of an unknowingly collaborative society, and what we can do to best utilise the power of these networks.
Chair: Matthew Taylor, chief executive, RSA
‘Social Media Marketing’ is the start of a conversation about marketing communications using social media forms, including internet sites and mobile telecommunication sources. The book discusses the importance of data and analytics both in helping to monetize these media, and in improving the way that the owners of these media market themselves. Marketers wishing to communicate with customers, or potential customers via social media need to adopt a new set of skills and techniques to be effective. The need for dialogue and involvement, for engagement, is paramount. This book discusses solutions that allow marketers to target and measure their activities within social media.
Alan Moore, Smlxl Ltd
Bring popcorn and rotten tomatoes! Braving hate-mail after naming last year’s "winners," the Suxorz ‘09 panel returns to dissect the ten worst social media and web 2.0 ad campaigns of the year. Together, we’ll shame the marketers who abuse people-powered media. To pre-game, join the Facebook group http://bit.ly/suxorz09
Henry Copeland, Blogads.com
Zadi Diaz, EPIC FU
Jeff Jarvis, What Would Google Do?
Michael Monello, Campfire
Sara Smith, Wonkette
Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. The audience will have ample opportunity to ask questions and respond.
Beth Kanter, Beth’s Blog
Danielle Brigida, National Wildlife Federation
Wendy Harman, American Red Cross - National Headquarters
Carie Lewis, The Humane Society of the United States
David Neff, American Cancer Society
Katie Paine, KDPaine & Partners
Holly Ross, NTEN
BarackObama.com made more money online than most startups. So did Howard Dean before him. We’ve spent so much time talking about what happened, but little about how it applies to you. We will go in depth on their strategies from the top consultants and strategists from the 2008 election cycle. We won’t be talking about what happened, but rather about how it applies to you and your startup.
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