Lunch ‘n Learn presentation: More traffic comes to Princeton.edu from Facebook, Wikipedia, College Confidential, FARK, and StumbleUpon than any mainstream media news site. Controlling Princeton’s image on these social media sites is not always possible, but joining the conversation often is. Using examples from our institutional presence as well as faculty presence on the social Web, we will explore the role social media can take in a strategic communications plan. For departments and individuals considering establishing or expanding a presence on the social Web, we will review the considerations that should be addressed before taking the plunge. We believe asking the right questions will save time and increase your impact. We will discuss who the audience is and what they expect, comment moderation policies, correctly incorporating University Web policy, and potential legal pitfalls. Speaker Bios: Shani Hilton and John Jameson chair the Social Media SPIN committee, which consists of campus communicators leading departmental and institutional social media initiatives. Hilton and Jameson work in the Office of Communications, to which they bring 9 years of professional experience and 826 Facebook friends. More info: http://blogs.princeton.edu/itsacademic/2009/10/blogs_lulz_and_tweets_social_media_comes_to_princeton.html
