Recording of a client breakfast briefing explaining the role that persuasion plays online
Tagged with “sedley” (4)
This post is an interview with two really good guys I met at the 2007 Persuasive Technology conference at Stanford University, California. Pete and Conrad presented one of the best papers of the whole conference. Using the Nike + iPod product as a case study they argued that for any persuasive technology to be adopted it needs to be boring. Of course actually it is a bit more complicated than that but I’ll let Conrad and Pete explain.
In this interview BJ Fogg, Chair of the Second Persuasive Technology conference at Stanford University in Pao Alto, highlights the importance of persuasion, some potential dangers and describes how we are entering a phase of Persuasion 2.0 for websites.
BJ is also the founder of Stanford’s Persuasive technology Lab and author of ‘Persuasive Technology: Using Computers To Change What We Think And Do’ the publication that pretty much defined the field of study and practice that is now known as Captology (Computers As Persuasive Technologies). He also edited ‘Mobile Persuasion: 20 Perspectives on the Future of Behavior Change’, which he co-edited with Dean Eckles.
This post/podcast is an interview with Steve Clayton. Steve is Microsoft’s UK Partner Group CTO and author of the popular Geek in Disguise blog.